"We hope that someday this institution will eclipse Google itself in overall world impact by ambitiously applying innovation and significant resources to the largest of the world's problems." Sergey Brin & Larry Page
That is a pretty bold statement for a part of Google's business that doesn't really get a lot of press. It seems like most people know about Google, but really have no clue about Google.org. Basically, Google.org is a "for profit" business that has been designed to combat such things as climate change, energy, health care and global poverty. Right now, if you check out the site you can see a couple of the projects that they are working on. These projects include Acumen Fund which is designed to deliver affordable goods and services like water, health care and housing to poverty stricken regions. Google.org is even taking on such projects as creating a car that will get 100 miles to the gallon (boy I bet the oil companies won't like that!) Other projects include the PlanetRead project and Technoserve.
Dr. Larry Brilliant was appointed executive director of Google.org back in February. He is well known for his work in the successful WHO campaign to eradicate smallpox and has also worked for the UN in the fields of blindness and polio eradication. It certainly seems like he is the right person for the job with his extensive background. So what do you think of Google.org?