Google Picasa has become one of my favorite freeware product releases. It wasn't until recently though that I realized how easily Google's photo software could be used as a way to drive traffic to your site. The first step will need to do is take a few pictures of what your business or website is all about. For instance, if you are a fence company, you would want to take pictures of all the different types of fences that you install. If you run a florist shop you would take shots of all of your various plants and flowers. Next, simply select the pictures that you would like to make a movie/slideshow. Hold down the CTRL key to highlight multiple pictures. Once you have selected the pictures, go up to "create" in the menu and then to "movie". Now, you will select the second delay between the pictures. I personally like the full 5 seconds, but you decide. Then, you select your movies screen size. In this case the smaller the movie size, the smaller the file size, so keep this in mind. Next you select your compressor. I have been using Indeo, but you can choose. Remember, the more you compress the smaller the file size, but the lower the quality. Finally you just hit ok and wait for the movie to render. Congratulations, you just created your first movie for your business, or web site! Now you can upload this movie to Google Video and ad a link to your site, maybe some keywords and let the traffic flow.
Check out this example of a florist! or
This one I designed for a fence company!